Natural history, culture and art combine in this dynamic museum in the province’s capital. Eclectic and hand drawn visuals encourage participation and eschew formalism often associated with museums as exampled by the annual program offering exampled here. A humble close working approach maintained the joy of programs based on collections and temporary exhibits while respecting the integrity of scientific experts.
The visual communication focuses on usability enables teachers and administrators to choose programs relevant to curricula specific to year, school and subject. Museum programs emphasize quality-of-life exchange between child and guardian through hands-on objects, and collaborative education materials. Fun illustrations combined with fun hands-on learning maximizes the joy of learning for both adults and children!
Childbirth coaching is an essential function in the United States. The US infant mortality rates are highest of all countries in the developed world. The brand strategy connects with nature and the wisdom of midwifery back through the beginning of time, or at list the beginning of homo-sapiens! The identity is enveloping, welcoming and references the natural wonder of the spectrum of pregnancy.
The identity incorporates media across the spectrum, from old-world pregnancy journals, to websites, and even a planned doula app. Wisdom of ancient culture, epitomized by the tree of life and cyclical nature of existence. Softer colors and playful illustrations remain open to children and expectant parents while maintaining the seriousness of this most significant of all events.
Science is fun and fascinating. In today’s world of invented “facts” the Kingman wanted to stand out in educational programs for schools and the community emphasizing rational, evidence-based science of space and natural history. They want to visually express the mesmerizing collection by being contemporary, unexpected, and be brightly optimistic. 20,000 objects are a designer’s dream. This thing will be super fun forever!
The visual communication created combines the old and new, like old-timey display containers w/ contemporary colors and typography. Collection objects are used throughout, so something like a card turns into a fun learning moment. Spectacular community focused photography deepen the experience and connect science with KM’s people.