Childbirth coaching is an essential function in the United States. The US infant mortality rates are highest of all countries in the developed world. The brand strategy connects with nature and the wisdom of midwifery back through the beginning of time, or at list the beginning of homo-sapiens! The identity is enveloping, welcoming and references the natural wonder of the spectrum of pregnancy.
The identity incorporates media across the spectrum, from old-world pregnancy journals, to websites, and even a planned doula app. Wisdom of ancient culture, epitomized by the tree of life and cyclical nature of existence. Softer colors and playful illustrations remain open to children and expectant parents while maintaining the seriousness of this most significant of all events.