Helsinki Design Week: DIY Design Theory
Mark John DeYoung, with Jumping Dog Design, was invited to participate in Helsinki Design Week 2012. The Do-it-Yourself (DIY) Design Theory project, Everyone is a Designer, featured an entertaining event where audience members, come participants, made T-shirts themed on design and design theory. Existing as a kind of analog, social media experiment, responses ranged from amusing and fun, to profound and provocative. The event took place in the IDC (International Design Council) designated World Design Capital Helsinki, during the annual Helsinki Design Week.
DIY Design Theory event democratizes the conversation on design, complimenting fascinating talks by some of the leading voices in design speaking at Helsinki Design Week. Everyone is a Designer, DIY Design Theory event enabled attendees to become participants through fun activities. The event created participant engagement and encouraged everyone to create and further dialog, not only on design, but on societal issues that designers, with their unique skill set, can address.