Science is fun and fascinating. In today’s world of invented “facts” the Kingman wanted to stand out in educational programs for schools and the community emphasizing rational, evidence-based science of space and natural history. They want to visually express the mesmerizing collection by being contemporary, unexpected, and be brightly optimistic. 20,000 objects are a designer’s dream. This thing will be super fun forever!
The visual communication created combines the old and new, like old-timey display containers w/ contemporary colors and typography. Collection objects are used throughout, so something like a card turns into a fun learning moment. Spectacular community focused photography deepen the experience and connect science with KM’s people.